Personal Focus Group
All Right Touch Marketing services begin with a Personal Focus Group.
Targeted questions are asked to uncover the business goals and purpose of the message. 
The process benefits strategic decision making and provides benchmarks to determine if members of a company are communicating the same vision and benefits to clients and customers. This process alone will save time and money in the creative process.
This interview process helps show how the business is unique from competitors — or if the unique aspects are not defined well enough.
The answers are then “fed back” to the decision-makers with recommendations on how the input will impact current or future Web copy, articles, PR efforts, and all marketing collateral.
The amount of time spent in a Personal Focus Group will depend on the size of the operation and the depth of information needed. For a company with fewer than 10 employees, an interview with one or two executives, a supplier, and a customer may be all that is necessary.
This process can be integrated with basic market research.
Reviewing the data can help a business owner and management team understand how much money to spend on marketing, if any content should be re-written, and how the company is perceived internally and by outside partners like vendors and customers.